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Versioned versus variable…what’s the difference?
In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like...
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Take your time to plan
Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more...
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Variable versus static – a cute comparison
Brought to you by the students in the Clemson University Printing program.
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Why does variable data printing take more time to plan than a traditional...
It takes more time because of the planning that goes into the front end when you create a variable data campaign. Not only does it take more time on your part, it also takes more time on your vendor’s...
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